Americas Campaigns Manager
Partial Telecommute – Employee
Americas Campaigns Manager-20000QX5
No Visa Sponsorship is available for this position.
Applicants are required to read, write, and speak the following languages: English
You have a passion for creating and building campaigns that generate sales pipeline and are intensely data-driven. You are a creative problem solver, storyteller and comfortable with both writing and martech. You know what it takes to improve marketing conversion rates and drive success.
Sound familiar? Here’s your chance to be part of a small global team that’s transforming digital marketing at one of the world’s flagship tech companies.
The Oracle Food and Beverage marketing team is looking for a bright, hands-on Campaigns Manager to create and deliver integrated, digital-first demand generation campaigns and account-based marketing programs for the Americas (US, Canada, Latin America).
In collaboration with the Global Campaigns Director, the Americas Campaign Manager defines and builds campaigns in alignment with regional go-to-market strategies and product release schedules, identifies appropriate marketing channels and creates content to support campaign activation, and reports on campaign efficacy with a specific focus on MQL targets, MQL to SQL conversion, pipeline creation and influence.
Campaign Design, Creation and Execution: Design, create and execute regionally relevant campaigns based on global initiatives with a focus on new logo acquisition, pipeline creation and influence. Manage translations / localization for Spanish and Portuguese.
Content and Messaging: Create content to support various lead gen channels including but not limited to: account-based marketing, digital advertising, nurtures, webcasts, call-down campaigns and regional events. Creation minimum of two customer case studies per quarter, per region, and two blogs per month.
Campaign Impact and Reporting: Tracks lead creation against forecast, ensures target attainment for lead gen, pipeline creation and influence.
Budget Management: Manages regional activities against allocated budget. Maintains integrity of budget tracking tools and systems.
7+ years in digital demand generation
5+ years in SaaS software marketing
Experience in the creation, planning, and execution of integrated marketing programs
Extensive experience writing for demand gen: advertising, landing pages, email marketing, website, blog, social, and telesales enablement
Ability to rapidly learn, internalize and localize product/campaign information
Strong organizational, communication skills; comfortable dealing with senior management
Expertise in delivering projects across various, regionally distributed teams
Experience working with outside creative agencies
Comfortable working in a shared services workflow environment
Proficient in standard MS tools: Word, Outlook, PowerPoint and MS Excel for data analysis (e.g., pivot tables, basic formulas)
Conversational Spanish desired, fluency a plus
Basic HTML / Web editing tools a plus
Travel Component: Minimal. Approx. 15% travel within the United States, Central and South America may be required to successfully fill this role.
The role is a remote / home office, based in North America and requires close coordination with the virtual team.
*Please note the above job description pertains to the current vacancy.
Editing , Social Media , Marketing , Writing , Online Content , Online Advertising
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