Vice President of Marketing
VP of Marketing
Our digital experience analytics platform is quickly becoming an industry standard in the Digital Product space, with businesses planning to spend $1.3 trillion globally in 2018 for Digital Transformation initiatives. Our SaaS platform enables real-time operations for businesses who care about delivering perfect user experiences on web and mobile apps. We’ve delivered multi-million dollar revenue outcomes for some of the most reputable brands in the world by applying big data analytics and machine intelligence to user behaviors.
We are obsessed with helping businesses deliver better digital products and experiences. We encourage creative problem solving, rapid innovation and bold goal-setting. Our relatively flat organization structure keeps everyone informed and enables people to get involved in solving the problems they care about most. We are a close-knit team moving fast to deliver value to our customers and continue pushing the envelope as we develop new products.
About the Role
We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. The VP of Marketing will be responsible for guiding all elements of the marketing mix, and partner tightly with the CRO to feed a complex go-to-market machine. You will design, implement and monitor effective marketing strategies that align with our business goals as well as build out our marketing team.
Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end. Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams. To be successful in this role, you should be highly professional and strategic. An analytical person who likes to use a data-driven approach will fit in well here.
Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success. We see the marketing team working with sales to support revenue generation to help fuel the rocket we’ve built!
Lead a team of marketers executing many different activities to support the field such as: Lead generation, MarCom, customer engagement/nurturing, brand positioning, creative, events, research/analytics and product marketing.
Develop and implement a cohesive marketing plan to increase brand awareness
Manage, coach, and grow the marketing team
Own marketing sourced pipeline
Serve as a company and technology evangelist in engagements with press, analysts, and partners
Set current and long-term goals for internal teams
Design and review the Marketing department’s budget
Build relationships with media and stakeholders through creative PR strategies
Maintain a dashboard of marketing metrics and identify opportunities for continuous improvement
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for the CEO/Board of Directors
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Forecast hiring needs for the Marketing department
Participate in the quarterly and annual planning of the company’s objectives
Track competitors’ activities
Proven work experience as a VP of Marketing, Marketing Director or other senior role
Ability to master a thorough understanding of product features
B2B SaaS experience highly preferred
Qualitative expertise including positioning the brand, developing marketing materials and storytelling consistent with that positioning, and executing on media campaigns.
Quantitative expertise including user acquisition strategies, economics, and other optimizations associated with growth hacking (i.e. getting the network effects…
SEO & SEM , Marketing , Operations , Project Management , Analyst , Business-to-Business (B2B)
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